Let's Paint The Town Pink This October!

What’s Pinktober? Why choose the colour pink? How do we show our support? All this and more in this article. Let’s dive right in.

What’s Pinktober?

As the daylight grows shorter, the season of cosy sweaters, scented candles, and pumpkin-spiced lattés has arrived yet again. If there’s one celebration the month of October is known for, it’s Halloween. #spookyszn

But enough about that, Pinktober is here! Did you know October isn’t just autumn hues and pumpkins? Every year, while people are busy preparing for Halloween and a night of frights, others commemorate this month with something even more special.

Also known as Pink October, Pinktober is a month-long campaign that's internationally celebrated as Breast Cancer Awareness Month. Breast cancer is a disease affecting many women worldwide, and spreading awareness and support is crucial for those battling this disease.

Why The Colour Pink?

Now that you know what Pink October is all about, we’re sure you’re wondering why the colour pink was chosen for such a celebration. In the world of colours, each colour carries its own unique meaning and symbolism. The colour pink, in particular, is known as a feminine and youthful colour. 

Pink embodies the qualities of femininity, strength, and courage, all of which are found in women fighting breast cancer. But it also represents hope and optimism. This makes the colour pink all the more special for the strong survivors of breast cancer around the globe. 

The True Story Behind The Pink Ribbon

Pink ribbon for Breast Cancer Awareness Month

Credits to Canva

The pink ribbon is the universal symbol for breast cancer awareness. But the true story of how the idea of ribbons came to be dates back to the early 1990s, when a woman named Charlotte Haley began making peach-coloured ribbons in honour of daughter, sister, and grandmother whom had breast cancer to raise awareness about the lack of funding for breast cancer research.

Charlotte Haley urged the public by distributing cards with ribbons attached to them. The card read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”

Eventually, the ribbon caught the attention of Self Magazine and Estée Lauder. They asked Haley for permission to use the ribbon, but she declined, feeling that the companies were too focused on corporate partnerships and commerlisation. The companies later decided to create their own ribbon, which was pink instead of peach.

Charlotte Haley’s peach ribbon soon became history, and her original idea peach ribbon became the pink ribbon, and is now globally known as the symbol for breast cancer.

Go Pink, Think P.I.N.K.!

You don’t have to add splashes of pink to your wardrobe or wear pink every day if you’re not into that. Instead, you can think P.I.N.K. this October! 

P - Participate in screening

Breast Cancer Awareness Month is the perfect time to get yourself checked. Early detection is key and you can do so by getting regular screening tests. Getting yourself checked increases the survival rates for breast cancer by detecting and treating it earlier. As the saying goes, "Better to be safe than sorry."

I - Invest in prevention

Don’t forget to good care of yourself by eating a balanced meal, exercising, and getting enough sleep. Also, avoid smoking and drinking alcohol. Practicing these healthy habits goes a long way in preventing breast cancer. 

N - Note your risks

All women are at risk for breast cancer. However, most breast cancers are found in women who are 50 years old and older. The chance of developing breast cancer also increases if a close relative, either male or female, had breast cancer. Knowing your risks and communicating them with your healthcare provider are key to early detection.

K - Know your body

Being informed can make all the difference. Thus, it’s important to familiarise yourself with the early signs of breast cancer.

Early signs of breast cancer

Send Love With Pink Blooms

Whether or not pink is your favourite colour, we see pink as a colour of expression. Pink is not just a pretty colour you can wear but it’s also a colour you can express your feelings with.

And what better way to show your heartfelt support this Breast Cancer Awareness Month than by sending fabulously pink flowers to those battling this disease? A gorgeous bouquet is always a welcome surprise, so let's spread love and positivity this month through pink blooms!

Pink flowers for Pink October


Like flowers, breast cancer survivors can bloom even in the harshest conditions. They remind us that even in hardships, there is hope. So, let’s join together in celebrating their resilience and raise awareness by going pink this October.

Paint the town pink with our fabulous Pinktober Collection! From blush roses to fluffy carnations, we have the prettiest selection of pink flowers to brighten up your day and your loved ones. 

For inquiries or custom orders, you may contact us here or on our socials at @lunafloral.my.


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